Information on the Hispanic Market

The Power of the US Hispanic Market

Hispanics comprise over 10% of the nation's population,and are well on their way to becoming the nation's largest minority group by the year 2010. It is projected that by the year 2040, one in four people residing in  the U.S. will be of Hispanic descent. By 2050, the Hispanic population is expected to exceed 80 million. The Hispanic Population median age is 26, compared to 34 for non-Hispanics. Over 50% of U.S., residents who speak a second  language, speak Spanish; and 89% of Hispanic speak Spanish at home.

Currently, there are nearly 1.3 million Hispanic-owned businesses in the United States, generating over $200 billion in annual gross receipts. Hispanic buying power has increased by 56 % in the past nine years, and the consumer base is expected to control a purchasing power of $ 477 billion by the end of the millennium.